Who hasn’t entertained the thought of being their own boss one day? Whether it’s a one-man team or crew of creative geniuses, Andy Rutledge provides an exceptional caveat for those yearning to develop a healthy design agency:
No matter how much you enjoy design, no matter how good a designer/developer you are, no matter how much you want to own your own agency, do not attempt it unless you are wildly enthusiastic about business. If running a business is not your first or second love, do not waste your time; you will fail. Love the business or don’t go into business for yourself.
Once that’s been established, the attention goes to constructing an awesome passionate team. This is not to be confused with a clump of people who just happen to be linked because they work in the same studio each with their own agendas. It really lies on hiring the right people.


