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Long vs. Short Articles as Content Strategy →
Compelling article that discusses how much information is enough? How much is too much? And, most importantly, how much information is optimal? Should your website have concise or in-depth content? Here’s the breakdown:
- If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
- If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.
I’m a fan of both “in a nutshell” and “extended” display of content on blogs. As long as the content is appealing enough to me, I make time for dedicated reading of it regardless of the length.
