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It’s fairly simple to observe the amount of loyalty and sheer curiosity that exist when you visit an Apple Store. To me, every single one of their stores is a textbook representation of how retail stores should be ran. Filled with detectable, confident and passionate employees who know the product and are more than willing to assist you even if you have no intentions of purchasing anything.
Between casual walks and testing out different equipment, I always find it intriguing coming across that one satisfied customer/hardcore Mac user that brings his friends and enthusiastically conducts a detailed description of various products, how they use it and how much better it is in comparison to a PC.
Granted I’m very easy to please with anything that’s Apple branded but it’s difficulty to contain and weird to describe the fascination of visiting Apple Stores even if you already know they each house the same freaking merchandise in each store. I visited a store in London, in Vegas, in LA, in Miami and of course New York.
It’s almost as if we’re compelled to just check-in and show support for a product we’re proud to say we use. Such was the case today as I attended the grand opening of the new Apple Store on the Upper West Side in New York. Simplistic in nature yet distinguished from blocks away. Free tees were given out for those early arrivers.
