Don’t get obsessed with how many friends or fans are following you—the stats are only marginally important. What’s important is the intensity of your community’s engagement and interaction with you. At this point the quality of the conversation is much more revealing than the number of people having it. If your content is making people talk enough so they start to make some noise, I guarantee you’re going to see more people show up to your party.
– If the content is there, people will come. Gary Vaynerchuk on Crushing It!