Word of Mouth Sells Apps →

Nick Campbell on why Christmas is the best day to sell iPhone Apps and the convincing reason as to why he thinks he sold so many extra copies of ShakeitPhoto on that day alone -

With internet use during christmas being as low as it is, and without an article or an ad to promote my product, what was doing all the selling? People! People were selling ShakeItPhoto by showing their friends during the holidays.

As a family member pulls out their iPhone during Christmas, they want to show off the device to their nephew, aunt, mom, whatever.

This happens all the time when I’m around family. “Have you seen this” or “Check this out” is a common phrase as somebody loads up a new piece of software or app. So why does this sell so many apps? Word of mouth SELLS!

I couldn’t help giggle as I read this because lord knows how many times I’ve done this before in social gatherings especially around people who just own an iPhone but who are not really immersed in the community, so their reaction is priceless when they find out about an app they like and had no idea existed so they buy it on the spot before they forget.

2 years ago  /  2 notes