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The Value in Your Photographs →
For the most part, it’s fair to state that a lot of things in life are available for a cost and when you take into account your personal work, we always find it difficult to place monetary worth on it and that’s because a fair cost is in the eye of the beholder.
Customers make purchases on things they see both value and a fair price in and when it comes to photographs, there’s so many elements to take into account so that you at least generate a decent profit from a print but Jack Hollingsworth beautiful words about the intrinsic value of a photo is one that I deeply admire -
I have always believed (and still do) that, ultimately, it’s the customer and not the photographer who determines a photograph’s value. A photograph, in and of itself, isn’t valuable or worthy just because a photographer claims it to be. That photograph becomes valuable and worthy only when it directly solves a customer’s problem. So on the one hand, it’s the customer who determines value.
It’s easy to get caught up in the idea of trying to monetize from something you love doing but even more of a perspective changer when you realize that people are willing to pay money for it even way before you put it up for sale and that’s because they see value in it.
