Magic Mouse Allure

The main selling point of Apple’s Magic Mouse is that it bares that much admired fruit logo branded on it that we all love, so immediately there’s no question ask or assumptions made about how wonderful the product will perform or look once we’ve gotten our hands on it.

From someone who hasn’t been a fanatic at all of any of Apple’s mouse units, without question this new edition looks remarkable and appears as refine and gracious in its packaging as in its usage. The experience with it feels almost as an extension of the gestures we’re already accustom to on our iPhone, minus the pinch/zoom feature.

View the unboxing of the Magic Mouse

Prior to the Magic Mouse, I used a Logitech device for all my scrolling but all I knew about it was that it was small, portable and got the job done but I could never confidently describe the actual model when someone asked. But why is it that when you suddenly incorporate an Apple product to your exisiting computer setup, you’re thereafter able to fully describe every detail about it including a public shout out a year later celebrating when it was first introduced?

Perhaps because “Apple doesn’t sell functional products; they sell fashionable pieces of functional art” that you in time admire and develop an emotional connection with. Apple wipes the fog that often exist with products that get you from point A to B and makes you more mindful of what it was like using their product rather than just saying you have.

When else would I have ever imagine myself drooling over a mouse much less having a thorough conversation with someone about how functional and seamless the experience with it is? Never. The amount of detail that Apple placed in the Magic Mouse is the same specifics that bring outs how much we can accomplish with a device that appears to offer less.

2 years ago  /  0 notes